An academy advertising that it has managed large amounts of revenue for its clients.
The proof exists. And the proof is leaking away.
An online academy teaching media buying in Egypt, belonging to a leading agency in the sector.
The audit examined live page source, the Shopify API, the Meta Ad Library, the SSL certificate and competitors, covering 42 products, four properties and the entire tracking stack.
Health score: 58 out of 100.
What we found:
An SSL certificate expired since 3 April 2026, on pages indexed in Google. Your highest-intent traffic, people searching for the academy by name, meets a "not secure" screen. That person was coming to buy, and left before seeing anything.
The store hides the offer: 42 products with no prices, and a single generic image for all of them. The customer doesn't know what they're buying or for how much, so they postpone.
13 of the 42 courses are raw payment links. Not a page. A link.
Four separate properties, a site, a store and pages, instead of one. Every handoff between one domain and another drops a share of trust, and a share of the data too.
And an academy teaching media buying with no Meta pixel in the first paint of its own pages.
Five moves: renew the SSL and consolidate the domains into one. Show prices and an image per product. Unify the funnel into a single property. Start the homepage with the receipts, because that proof should be the first thing seen rather than the last. And own the second tier of courses that competitors have left empty.
This is an external diagnosis from public sources, not a result that was achieved.
Real expertise doesn't protect you from a broken funnel. People who teach tracking can forget to track themselves.
