14 stages · 16 weeks

MarTech Roadmap

The learning path to become a MarTech expert

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GP MAX octopus mascot juggling ad platform icons

01/ 14Economics

BusinessPhysics

System map: where this stage connects

Pricing and margin dashboard showing break-even ROAS, maximum CPA and net profit per order — Template sheet: break-even CPA and ROAS per SKU

Learn contribution margin per order
Learn to build a contribution P&L
Learn break-even ROAS and break-even CPA
+ 8 more steps

02/ 14Data

DataArchitecture

System map: where this stage connects

X-ray skeleton of a store, the data structure under the business — The structure under the dashboards

Learn data mapping
Learn to design an event taxonomy
Learn data contracts and ownership
+ 10 more steps

03/ 14Measurement

SignalEngineering

System map: where this stage connects

Octopus tentacles holding a crossed-out Pixel tag and a Server-Side tag — Pixel versus server-side

Learn Meta Pixel plus Conversions API
Learn event_id deduplication
Learn event match quality
+ 9 more steps

04/ 14Commerce

Merchandising

System map: where this stage connects

Neon octopus storefront with stocked shelves — The right range on the shelf

Learn assortment and range planning
Learn price and margin architecture
Learn bundle design from contribution
+ 8 more steps

05/ 14Operations

Logistics&Fulfillment

System map: where this stage connects

See it in our work

Returns analytics screen with weekly return rate, return reasons and courier breakdown — Product UI: returns by reason and courier

Learn COD confirmation flows
Learn courier APIs and tracking webhooks
Learn to map courier statuses into one state machine
+ 8 more steps

06/ 14Finance

FinanceOps

System map: where this stage connects

Cracked hourglass spilling gold coins — Cash leaks while it waits

Learn order to remittance to bank reconciliation
Learn courier settlement file formats
Learn cash flow forecasting
+ 8 more steps

07/ 14Performance

PerformanceSystems

System map: where this stage connects

Related track in the Academy

Car dashboard with Profit and ROAS dials — Profit and ROAS on one dashboard

Learn Meta account architecture
Learn bidding strategies (lowest cost, cost cap, bid cap)
Learn value rules
+ 10 more steps

08/ 14Creative

CreativeIntelligence

System map: where this stage connects

Related track in the Academy

Robot arm placing creatives on a conveyor belt — A creative production line

Learn a creative taxonomy (angle, hook, format, awareness)
Learn hook, hold and click diagnostics
Learn variation ladders
+ 9 more steps

09/ 14Conversion

ConversationalCommerce&CRM

System map: where this stage connects

See it in our work

Phone inboxes with unreplied and replied chats — Unreplied versus replied chats

Learn the unified inbox data model
Learn intent classification
Learn RAG over catalog, price and stock
+ 8 more steps

10/ 14Research

MarketIntelligence&Research

System map: where this stage connects

Researcher inspecting a tablet with a magnifying glass — Look closer before you build

Learn Meta Ad Library research
Learn Google Ads Transparency Center
Learn ad teardown structure
+ 8 more steps

11/ 14Measurement

Measurement&Experimentation

System map: where this stage connects

Incrementality dashboard with attributed versus incremental revenue and a response curve — Template sheet: incrementality and response curve

Learn attribution limits
Learn MER and blended contribution
Learn incrementality test design
+ 9 more steps

12/ 14AI

AIAgents&Automation

System map: where this stage connects

Glowing brain with tool icons: Meta, Google, TikTok, Shopify, WhatsApp — One brain, many tools

Learn n8n workflows and credentials
Learn Model Context Protocol servers
Learn propose, approve, execute loops
+ 10 more steps

13/ 14Engineering

Reliability&Governance

System map: where this stage connects

Tangled cables with one clean cable plugged in — Tangled wires versus one cable

Learn OpenTelemetry traces, metrics and logs
Learn correlation ids per order
Learn queues, retries and dead letters
+ 9 more steps

14/ 14Systems

OperatingModel

System map: where this stage connects

Building blocks stacked into a staircase labelled Tracking, Data, CRM, Automation — Block by block

Learn weekly review cadence
Learn single-source-of-truth definitions
Learn operator, analyst, engineer roles
+ 9 more steps

Timeline

16 weeks, in order

12345678910111213141516

01Business PhysicsW1-2

02Data ArchitectureW2-4

03Signal EngineeringW3-5

04MerchandisingW5-6

05LogisticsW5-7

06Finance OpsW7-8

07Performance SystemsW8-10

08Creative IntelligenceW9-11

09Conversational CommerceW10-12

10Market IntelligenceW11-12

MarTech Roadmap

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MarTech Roadmap

BusinessPhysics

DataArchitecture

SignalEngineering

Merchandising

Logistics&Fulfillment

FinanceOps

PerformanceSystems

CreativeIntelligence

ConversationalCommerce&CRM

MarketIntelligence&Research

Measurement&Experimentation

AIAgents&Automation

Reliability&Governance

OperatingModel

16 weeks, in order

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