DTC Fashion: Hierarchical Media System + Inventory Reconciliation + CRO Implementation

Fashion & E-commerceEgyptFashionSystem build

Fashion

Fashion & E-commerce · Egypt

Results

Cost-per-purchase ceiling enforced

Hard cost-per-purchase limit maintained throughout scaling

Results

Hierarchical structure live

5-role hierarchy deployed across 2 accounts with automated hourly cycles

Results

Inventory reconciliation integrated

Smart collections dynamically adjust based on committed vs. available units

Results

CRO framework delivered

Messaging variants tested by offer type (hybrid casual, general, etc.)

The challenge

Client needed structured media buying system with inventory constraints, cost controls, and CVR optimization across dual accounts.

Built a hierarchical campaign structure (5 ad roles per account) with automated hourly optimization cycles and pump/punish decision gates
Integrated Shopify inventory reconciliation into media decisions—preventing overbid on out-of-stock SKUs and dynamically adjusting smart collections
Deployed CRO sprint isolating high-CVR messaging variants by offer type
Operationalized profit-mode rules with automatic campaign management based on real-time ROAS thresholds