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Clinic Ops: WhatsApp Cloud Integration + Staff Routing + Patient Attribution + Unified Dashboard

HealthcareIraqSystem build
Healthcare
Healthcare · Iraq
Results

WhatsApp Cloud live

Integration deployed with Coexistence mode; 6-month history recovered

Results

Staff routing system built

Inbound conversations routed to 5 agents with persistent attribution

Results

Native staff app deployed

React Native/Expo app live on Android with patient card + CRM integration

Results

Dashboard unified

4 + 23 accounts consolidated with agent + creative breakdowns and deep-link attribution

Results

73% WhatsApp attribution measured

Patient channel attribution quantified via patient records

The challenge

200+ beds with 4 ad accounts and fragmented WhatsApp routing; no patient-to-ad attribution; 78.6% of spend untracked across invisible portfolio accounts.

What we ran

  1. Implemented WhatsApp Cloud API with Coexistence mode to pull 6-month history and route inbound conversations to 5 staff members via custom queue system
  2. Built native React Native app (Expo) for staff showing real-time patient cards: prior visit, surgery type, source ad, follow-up schedule, CRM notes
  3. Unified ad dashboard spanning 4 primary + 23 portfolio accounts; added breakdowns by staff agent and creative ROI with deep-link attribution
  4. Deployed webhook reconciliation (Meta ↔ Supabase) tracking LeadSubmitted events and conversion validation
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