العربيةBook a growth audit
ServicesWorkAcademyMarTech RoadmapProcessAboutBook a growth audit
All work

B2B Lead-Gen: Lead-Source Attribution + CRM Analysis + ICP Definition

B2B SaaS & ERPSaudi ArabiaB2B & SaaSSystem build
B2B & SaaS
B2B SaaS & ERP · Saudi Arabia
Results

23 leads

September: 18 form fills and 5 landing-page leads, each source costed per qualified lead

Results

170 conversations

September WhatsApp engagement, costed per conversation thread

Results

CPQL framework established

Lead-source attribution tied to ad spend

Results

ICP defined

50–350 emp Saudi contractors, unified-contract purchase, Riyadh location

The challenge

Odoo ERP partner targeting Saudi contractors: CRM baseline unclear, zero source/medium tracking, lead source unmapped to spend, CPQL cost undefined.

What we ran

  1. Audited full Odoo 19 CRM instance (183 opportunities): isolated lost-reason patterns and ICP profile (50–350 emp contractors, unified-contract qualified, Riyadh-based)
  2. Mapped lead sources to cost per qualified lead (form fills vs landing page), tied to September spend
  3. Defined tracking framework: cost per WhatsApp thread, plus form and landing-page cost per lead, established for the next campaign
  4. Quantified sales funnel: 183 pipeline opportunities and identified blockers (demo bottleneck, limited sales capacity)
Previous case

More cases

Want numbers like these?

Book a growth audit. You get a written plan within 48 hours.

We start with a 360° audit

With country code, e.g. +20 100 000 0000
Book a growth audit