Data & Dashboards

Every platform tells you it brought the sales, and their sum is far above your real revenue. That's attribution, and until someone fixes it you keep raising the wrong platform's budget.

What we do, exactly. Tracking you can audit: Pixel in the head, not GTM only; CAPI with event dedup; a single primary conversion (Purchase), not every event primary (seen in 90% of Google accounts, where a page view counts as a sale); UTMs per platform and campaign; event screenshots delivered as proof.

Attribution on reality: Mixpanel or GA4 with UTMs, who actually delivers versus who claims; MER governs, total revenue over total spend. Real case: 9,008 orders in a week; the first problem solved was every platform claiming the sales; after UTMs, TikTok and Google proved strongest and got the budget.

Breakdowns expose leaks: Pmax spending most on brand terms? A negative keyword; its ROAS drops, Search rises, spend falls at the same return. 62 campaigns optimized on photo-view? A large share of spend wasted, visible in the breakdown.

One dashboard: every channel, the store and the CRM in one board on your phone: spend, revenue, MER, campaigns past threshold, and the action. Sessions and conversion rate side by side: sessions up with CR down means stop scaling.

Continuous market intelligence: competitors' new ads, angles starting to repeat, price changes, in the weekly report.

What you receive: verified tracking, a live dashboard, and a weekly report written from data, not feelings.