Free tool

WhatsApp reply-time loss calculator

Leads who wait for a reply on WhatsApp cool off fast. See how much revenue slow replies cost you each month.

Lost per month

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Lost orders = leads per day × 30 × conversion rate × loss rate. Loss rate = loss per hour × hours beyond the 1-hour target, capped at 100%. No loss within 1 hour. Money lost = lost orders × customer value.

Assumptions: Target: reply within 1 hour (GP MAX house rule). The loss per hour is an illustrative assumption, not a measured benchmark. Use your own data when you have it. Illustrative: 40 leads a day, 180-minute average reply, 5% conversion, 10% lost per extra hour, customer value 500 → 12 orders and 6,000 lost a month.