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Free tool

Ad budget split calculator

Splitting budget by guesswork is one of the costliest media mistakes. Enter your monthly budget and get the split for each funnel stage.

Currency
Total monthly spend across the whole funnel.
Prospecting: people who have not met the brand.
People who watched, clicked or engaged.
People who added to cart or started checkout.
Stage label as written in the source.
If cold % is below this, you get a warning.
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